B Corp Certified. Backed for life.

1. Introduction

Privacy is very important to us and dealing with your personal data in a good way is, therefore, a very natural thing for us.

We only collect personal data that is strictly necessary. We handle your data with care. We take the necessary measures to store data securely so that it cannot fall into the hands of others. And we will not keep your data longer than strictly necessary.

You can view and change your details yourself when you are logged in to our e-commerce platform. You can also ask us to delete your data immediately. To do this, send a message to support@urth.co. You can also send a message to this email address for other questions about how we handle your personal data

This Privacy Statement below explains how Urth collects, uses, shares and retains personal information.


2. What information do we process and why?

2.1. For website visitors

We process information about your device, such as your IP address. This enables us to protect our website and is used for statistics. These are legitimate interests of Urth.If you choose to use our chatbot for support, we will also process your email address and request details. This is required to fulfill your support request.


2.2. For newsletter or Urth Magazine subscribers

We process your contact details, such as email address and name. These are required to send you the newsletter. Subscription is based on your consent: you can unsubscribe at any time.


2.3.  For customers or suppliers

We process your contact details, such as name, email address, and shipping address. Additionally, we process payment details. This information is required to invoice and deliver the product you ordered and to communicate about the order. We may also send you offers that are related to your purchase, that we think you appreciate. You can always unsubscribe. Optionally, your telephone number, company, and comments are used to communicate about the delivery. These data will not be used by Urth for any other purpose than the communication about a specific order or optimizing our service. Processing of telephone number, company and comments is based on your consent, which can be withdrawn at any time.


2.4.  For Urth Ambassadors and Magazine contributors

We believe it is important to show the person behind a story. That is why we include select personal details from our Ambassadors and contributors in their stories, such as biographic details, links to personal websites or social media, and photographs. This is based on consent: if you request the anonymization of your stories, we will remove your personal details. Stories and photographs will not be removed if they cannot be used to identify you.


2.5. Information of children

We do not knowingly collect any personal information from children under the age of 16. If you are under 16, please do not give us any personal information. We encourage parents and legal guardians to monitor their children’s internet use and to instruct their children never to provide personal information to us without their permission. If you have reason to believe that a child under the age of 16 has provided personal information to us, please contact us and we will endeavor to delete that information from our databases.


3. Who processes personal information?

Gobe Corp Pty Ltd (Urth) is responsible for the processing of your personal data. We are the controller of this data. You can contact us via the contact form on our website.

Other organizations support the data processing. They are the processors. These include Shopify for all information related to your visit to our webshop, and Klaviyo for all information related to your newsletter subscription. Additionally, we may share personal data with specific service providers if this is required to perform the service. When paying for a purchase, this may be processed by PayPal, VISA, AMEX, Mastercard, Stipe, or another payment service provider that is chosen by you.

When engaging in social media, information may be shared with Facebook, Twitter, Instagram or others. Our website may contain links to third party websites. Urth cannot control the privacy practices of these sites and is not responsible for them. You should always check their privacy policies and terms.

For fulfilling your order or providing support, Amazon, Cin7, Gorgias or other companies receive information. We have agreements with them that require they provide at least the same level of privacy protection as Urth. Data is stored and processed within the European Union, as well as in the USA, Canada, Australia, Mexico and Japan. When processing takes place outside the European Economic Area, Urth will take appropriate measurements to comply with the Regulation (EU) 2016/679 (General Data Protection Regulation).

We are required to disclose personal information in response to lawful requests by public authorities, laws and regulations, and court orders or subpoenas.


4. How do we store and protect personal information?

You can trust your data is safe in our hands. Your data is stored on secure servers, managed by Shopify and Klaviyo. To access this data, we use devices with password protection, inactivity locks and two-factor authentication (where needed). Additionally, all our employees are instructed and trained in the secure handling of personal data using our internal policy and code of conduct centered on privacy.

We store your data for only as long as is needed for providing the service/product, for legal obligations, or for the legitimate interest that the data serves. Subscription details (e.g. email address) are removed as soon as possible and at least within 30 days after unsubscribing. Payment and order information is retained for the legal retention time and deleted afterward.


5. How do we use cookies?

Our website uses cookies for correct functioning, statistics and marketing purposes. Upon visiting our website, a banner enables you to view detailed information about the cookies used and to indicate your preferences. Functional and statistics cookies are enabled by default. Marketing cookies are only used if you give explicit consent. For all cookie information, we encourage you to look at the cookie banner.


6. What are your rights?

Ultimately, we believe you should be informed and in control of your personal data. To achieve this, you have the following rights:

The right to be informed. We intend to inform you as good as possible, for instance with this privacy statement and our cookie banner. You can reach out to us with any questions about the processing of personal data.

- The right of access. You can request which data we process about you.
The right to rectification. If you think that we have wrong information about you, let us know and we will adjust it.

- The right to erasure. You can request that your personal data is deleted. Sometimes, we still must process it for other (legal) purposes.

- The right to restrict processing. If you feel that we are processing your personal data unlawfully or incorrectly, you can request that we hold processing.

- The right to object to processing. You can object to the processing of your personal data. If it is for marketing, then we will end the processing as soon as possible.

- The right to data portability. If you want to transfer your data to another party, please contact us.

- Rights in relation to automated decision-making and profiling. You can request human intervention in any automated decision.

- The right to lodge a complaint. Do you think we are not acting in accordance with privacy laws? Then we would like to hear that. You can also file a complaint with the competent supervisory authorities.

To execute these rights, simply contact us as explained below and clearly specify what information it concerns and what right you want to use. The more specific your request, the better we can help you. We will inform you about the fulfillment of your request within one month after receipt of the request. We may ask for verification of your identity before fulfilling a request.


7. How to contact us?

If you have any questions about this Privacy Statement, please contact us via our website urth.co or via:

Email: support@urth.co

Address: Unit 5, 74 Centennial Circuit, Byron Bay, NSW, Australia, 2481


8. Changes to this Privacy Statement

This Privacy Statement is effective as of the date stated at the top. Urth may change this Privacy Statement from time to time and will publish any changes on the website as soon as they go into effect.

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